Purpose
Frame by Frame is the realization of a vision fueled by a dual passion: the limitless potential of technology and the emotional power of art. For over 35 years, these two drivers have guided our continuous evolution, pushing us to redefine the boundaries of storytelling. Our purpose is to unite the sharpest talents with the most advanced tools, creating a space where strategy, language, and emotion come together to leave a lasting mark.
35+ years
in the making
Who we are:
engineering innovation since 1990
Our
histories
Visionary beginnings
01Founded in 1990 by visionaries Davide Luchetti and Lorenzo Foschi, frame by frame emerged from a shared passion for pushing the boundaries of visual effects and new technology.
Humble roots
02We started as a small group of CGI and technology enthusiasts in Rome, united by our love for creative innovation and the desire to bring imaginative ideas to life on screen. That’s our DNA.
Rapid growth
03Over the years, we grew exponentially to become one of Italy's most acclaimed company in the industry.
Talent Expansion
04Now boasting a workforce of over 200 highly skilled artists, our team brings together diverse talents from around the globe, each contributing unique perspectives and expertise to our projects.
Industry recognition
05Our commitment to excellence has been recognized with multiple awards, including two prestigious David di Donatello “Best VFX Awards” in 2015 for our groundbreaking work in “The Invisible Boy” and “Siccità” in 2023.
Internationalisation
06Since 2020, frame by frame has launched a growth plan. While its VFX dept. is internationalising working at projects with Netflix, Amazon, Disney, Marvel, HBO, MG, the company is progressively evolving into an integrated ecosystem where creativity, production and innovation converge through projects in Virtual Production, VR, Interactive and Social media.
Frame by frame reloaded
07In 2025, frame by frame S.p.A. reorganized its structure into four synergistic divisions:
Frame — Post, VFX, Audio & AI, Frameworks — Brand Consultancy in Action, Fred — Original Content & Celebrity Activations, Ultratoys — Artistic Lab & Visual Development. This model enables scalability, quality and a strong competitive positioning across all segments of today’s content ecosystem.
Shaping the future of visual storytelling
Deliver incredible moving images through collaborative creativity.
01
Push the boundaries of technical and creative expectations.
02
Create unique and extraordinary visual experiences.
03
Be at the forefront of visual effects and post-production innovation.
01
Foster a fully inclusive culture that values diverse perspectives.
02
Lead the industry in sustainable production practices.
03
Houses of
frame by frame
Our Services
frame
- VFX
- CGI
- Animation
- On set supervision
- Data wrangling
- LiDAR scanning services
- Color correction
- Dailies
- Deliverables
- Editing suites
- Sound design
- Sound editorial
- ADR
- Television and Theatrical mixing
frameworks
- Content System
- Activation System
- Adaptive Media
- Spatial Experiences
- Interactive Real Time 3D
- Gen AI
- Gaming
- Digital
- Immersive Production
- Phygital
frame collective
- Strategy
- Agency
- Commercials
fred
- Celebrity management
- Talent Activation
- Brand Strategy & Sponsorship
- Content Production
- Experiences & Events
Facilities
Our facility
4 extraordinary cutting-edge studios
Our talented team operates from four state-of-the-art studios in the heart of Rome, featuring 15 editing suites, 2 grading theaters, and 2 broadcast HDR 4K color grading suites. Equipped with advanced technologies and high-security standards, these facilities comply with the requirements of major broadcasters, production houses, and OTT platforms.
At frame, we are committed to meeting even the most demanding production needs, delivering the highest visual and technical experiences to our clients worldwide.
High security standards
frame by frame complies with TPN standards with Golden Shield status, ensuring the highest levels of content security and workflow integrity.
Let's Create Something Extraordinary Together
